AllBritish Casino Privacy Policy

At AllBritish Casino, we are deeply committed to protecting your personal data and respecting your right to privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you access and use our website at AllBritish Casino.com, our services, and any associated applications. We encourage you to read this document carefully so you fully understand our practices. By using our platform, you agree to the terms outlined below.

We operate under L&L Europe Ltd, a company registered in Malta (company no. C53706), with registered address at Northfields App 7, Vjal Indipendenza, Mosta, MST9026, Malta. We are licensed and regulated by the Malta Gaming Authority (MGA/B2C/211/2011), the UK Gambling Commission (licence no. 38758) for residents of Great Britain, and the Swedish Gambling Authority. Our commitment to data protection aligns fully with GDPR and applicable UK data protection legislation.

Information We Collect

Here at AllBritish Casino, we may collect the following categories of personal information about you when you register, deposit, play, or contact us:

Identity Data: full name, date of birth, username, and copies of identification documents
Contact Data: email address, telephone number, and postal address
Financial Data: payment method details, transaction history, deposit and withdrawal records
Technical Data: IP address, browser type, device identifiers, operating system, and login data
Usage Data: information about how you use our website, games, and services
Marketing Preferences: your preferences in receiving communications from us
Verification Data: documents submitted for identity verification and responsible gambling checks

We collect this data directly from you during the AllBritish Casino sign-up process, from your interactions with our platform, and from third-party sources such as identity verification providers and fraud prevention agencies.

How We Use Your Information

Our AllBritish Casino platform uses your personal data for the following purposes:

To create and manage your account and verify your identity in line with our regulatory obligations
To process deposits and withdrawals in GBP, whether via debit card, PayPal, Skrill, Neteller, Trustly, Apple Pay, Google Pay, or bank transfer
To deliver and improve our gaming services, including slots, live casino, sports betting, and jackpot games
To administer bonuses, such as the AllBritish Casino welcome offer, cashback promotions, Whimsical Weekends, and reload bonuses
To comply with our legal obligations under UK Gambling Commission and MGA requirements, including anti-money laundering (AML) checks
To detect, investigate, and prevent fraudulent activity or problem gambling
To contact you via live chat, email (support@AllBritish Casino.com), or telephone (+44 1223 931490) for support purposes
To send you marketing communications where you have given us consent or where we have a legitimate interest to do so

Legal Basis for Processing

We at AllBritish Casino process your personal data under the following legal bases:

Contractual necessity – processing is required to provide our services to you
Legal obligation – we must comply with licensing conditions, AML regulations, and responsible gambling requirements
Legitimate interests – we process data to prevent fraud, improve our platform, and maintain security
Consent – where you have explicitly agreed, for example to receive marketing communications

Cookies and Tracking Technologies

Our AllBritish Casino website uses cookies and similar tracking technologies to enhance your browsing experience, analyse traffic patterns, and deliver relevant content. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). You can manage your cookie preferences through your browser settings, though please note that disabling certain cookies may affect the functionality of our site.

Sharing Your Personal Data

At AllBritish, we do not sell your personal data to third parties. However, we may share your information with:

Game providers such as NetEnt, Evolution, Pragmatic Play, Play'n GO, Microgaming, and others, to deliver their content on our platform
Payment processors to facilitate secure transactions via your chosen deposit and withdrawal method
Regulatory and law enforcement bodies, including the MGA, UK Gambling Commission, and Swedish Gambling Authority, where required by law
Identity verification and fraud prevention agencies to comply with our AML and KYC obligations
Responsible gambling organisations, including GAMSTOP (with which we are integrated for UK players)
IT and platform service providers who assist us in operating our website and app

We require all third parties to respect the security of your data and treat it in accordance with the law. We do not allow them to use your personal data for their own marketing purposes.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purpose of satisfying any legal, regulatory, accounting, or reporting requirements. In line with our licensing obligations under the UK Gambling Commission and MGA, we typically retain account records for a minimum of five years following account closure. Where we no longer need your data, we will securely delete or anonymise it.

Your Rights

Under GDPR and applicable UK data protection law, you have the following rights in relation to your personal data held by AllBritish Casino:

Right of access – you may request a copy of the personal data we hold about you
Right to rectification – you may ask us to correct inaccurate or incomplete data
Right to erasure – you may request that we delete your data in certain circumstances
Right to restriction – you may ask us to restrict the processing of your data
Right to portability – you may request that we transfer your data to another controller
Right to object – you may object to our processing of your data on grounds of legitimate interests
Right to withdraw consent – where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at support@AllBritish Casino.com. We will respond to all requests within one calendar month.

Security of Your Data

We at AllBritish have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our platform uses SSL encryption for all data transmissions, and access to your account data is restricted to authorised personnel only. Despite these safeguards, no internet transmission is entirely secure, and we cannot guarantee absolute security.

Responsible Gambling and Data

Our AllBritish Casino platform is integrated with GAMSTOP, the UK national self-exclusion scheme. Where you have self-excluded or requested account restrictions, we will process the data necessary to enforce those restrictions in compliance with our UKGC obligations. We may also use your gameplay data to identify signs of problem gambling and take appropriate action in line with our responsible gambling commitments.

Children's Privacy

Our services are strictly for individuals aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will delete it promptly. We use third-party age verification tools to assist in preventing underage gambling on our platform.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you via email or a prominent notice on our website. We encourage you to review this page periodically to stay informed about how we protect your data.

Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, please reach out to us through any of the following channels:

Email: support@AllBritish Casino.com / complaints@AllBritish Casino.com
Telephone: +44 1223 931490 (available 7am–midnight BST)
Live Chat: available 24/7 on our website
Post: L&L Europe Ltd, Northfields App 7, Vjal Indipendenza, Mosta, MST9026, Malta

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or the relevant supervisory authority in your jurisdiction if you believe we have not handled your personal data appropriately.

Content updated: July 12, 2026